Corporate Identity – Top 3 Corporate Websites (IMHO)

This generation revolves around the use of internet. Everything is almost accessible in just one click and what better way to utilize this phenomenon than to integrate it in everyday life. Case in point: the corporate world with their corporate identity.

Corporate identity businesses have come a long way since the early days: from mere manual transactions, it has adopted fancy computerized systems to better their services and to increase production. In relation to this, corporations have also conceded to the practical use of having their own websites – this is an important part of a business’ corporate identity. A company’s corporate identity spins around a corporation’s way of staging itself to its intended consumers through branding with the use of corporate designs, communication and behavior. Having a corporate website provides numerous advantages such as market growth (having in mind that almost everyone can access the internet anywhere, anytime), credibility improvement, time control and customer convenience, among others. A website will also help people, consumers mostly, to be more at ease and comfortable with the company even without a proper one-on-one discussion about the company’s whereabouts.

Now, having your own website is one thing. Having a good-looking, strategically designed website is another thing to boost off a palpable corporate identity. It is important to always bear in mind that a website is only as useful, as convincing, as authoritative, as user-friendly as its content, word-wise and design-wise. Designing a good business website is vital to introducing, presenting and delivering the proper corporate identity of a company to its end users.

Listed below are 3 of the top corporate websites (corporate identity) available on the net:

1. IBM (http://www.ibm.com/us/en/) – The International Business Machines, more famously known through its acronym, IBM, provides a good example of a well-designed corporate website. Armed with a picture on the center to catch attention, the website also provides easy-to-access tabs at the upper part which contains links to important sectors of the company. The site is also easy to navigate with. How the site is arranged and designed somehow projects a corporate identity of user-friendliness that extends to the company itself.
2. AT&T (http://www.att.com/#fbid=5aTAXnUBhqM) – This multinational telecommunications company presents its corporate identity head on – they provide possibly the best telephone service ever. You can see it through how the company’s site is executed: white background for simplicity, orange highlight for its tabs and a moving image that will surely grab anyone’s attention.
3. CHEVRON (http://www.chevron.com/) – Corporate identity that boasts off a minimalistic design with its almost all-white theme. The main focus of the site is its moving image that shows current news about the company