After focusing on the onsite optimization, now you can proceed to the offsite optimization. This optimization is a big factor in the SEO. It is a competition with many other websites that provide the same business, or services as you. This optimization is not related to the internal part of your website, instead this is more to the external part. It involves networking and links to make your website go to the top ranking.
The offsite optimization is all about building links to a website. It’s more like promoting a website using the tools that being provided in the online world nowadays, such as social media, blogs, forums, Google adwords, and so on. This can be a powerful method to make your website at the top 10 of the search engine result. This optimization was created filter the quality of the websites by relevance and credibility. A websites that does not have any inbound links, which is relevant to the content can be considered as a not useful website.
In order to make your website considered as a useful website in the SEO perspective, there are a few major parts that you should look for in a website where you’re getting the links from:
- Page Authority
This is how Google grade a website through quality and quantity (The number of inbound links, on site optimization, outbound links and so on).
You need to check the website inbound links whether they are relevant or not. The more it is relevant to the website content, the better it is. “There is nothing better than getting a great link from a very relevant, authority website. Google checks your relevance with a website most probably through the similarity of your keywords in different places.” (Patrick Si, 2012).
The quality of the website has to be good in the onsite and offsite factors. You can check and analyze the quality of the website by using several tools such as Google Page Rank, MozRank, Compete.comRank.
- Outbound Links
A good website has a few outbound links. Linking to another website is not a bad thing; instead it can help you get more information on things that might be related to what you are searching. “So in choosing a website to get a link from, try to count their outbound links. Are you just going to be one of the hundreds of outbound links they have? Or are you a part of an elite few external links they have in their site? Always choose the latter.” (Patrick Si, 2012).