SEO: Offsite Optimization

After focusing on the onsite optimization, now you can proceed to the offsite optimization. This optimization is a big factor in the SEO. It is a competition with many other websites that provide the same business, or services as you. This optimization is not related to the internal part of your website, instead this is more to the external part. It involves networking and links to make your website go to the top ranking.

The offsite optimization is all about building links to a website. It’s more like promoting a website using the tools that being provided in the online world nowadays, such as social media, blogs, forums, Google adwords, and so on. This can be a powerful method to make your website at the top 10 of the search engine result. This optimization was created filter the quality of the websites by relevance and credibility.  A websites that does not have any inbound links, which is relevant to the content can be considered as a not useful website.

In order to make your website considered as a useful website in the SEO perspective, there are a few major parts that you should look for in a website where you’re getting the links from:

1. Page Authority

This is how Google grade a website through quality and quantity (The number of inbound links, on site optimization, outbound links and so on).

1. Relevancy

You need to check the website inbound links whether they are relevant or not. The more it is relevant to the website content, the better it is. “There is nothing better than getting a great link from a very relevant, authority website. Google checks your relevance with a website most probably through the similarity of your keywords in different places.” (Patrick Si, 2012).

1. Quality

The quality of the website has to be good in the onsite and offsite factors. You can check and analyze the quality of the website by using several tools such as Google Page Rank, MozRank, Compete.comRank.

1. Outbound Links

A good website has a few outbound links. Linking to another website is not a bad thing; instead it can help you get more information on things that might be related to what you are searching. “So in choosing a website to get a link from, try to count their outbound links. Are you just going to be one of the hundreds of outbound links they have? Or are you a part of an elite few external links they have in their site? Always choose the latter.” (Patrick Si, 2012).

SEO: Onsite Optimization

As we all know, the search engine is a well known tool to search for information, based on the keywords that being typed in the search box. Not to mention, a lot of people are depending on it now for information.  This leads to more competition in the online world. More people strive to provide the information that people search in the search engine.

Speaking of information, this is related to websites. How can the search engine know that your website is the right website that provides the information that people search in the internet? The SEO onsite optimization is one of the important methods that you can use to make your website on the first page of the search result. This is basically focusing more on the website optimization. Perhaps, you have heard the term SEO offsite optimization. They are interlinked to each other. But, before focusing on offsite optimization, the very first thing you have to focus is the onsite optimization of your website.

Having a solid website optimization will give your website a lot of advantage, when you move to the next step which is promoting it. The website optimization goal is about making user want to bookmark your website. Here are a few tips on optimizing your website.

1. Good Quality of Content

There is no use doing a lot of promotion about your website, when the content of your website is low in quality. Low in quality can mean several things; not relevant, improper usage of keywords(keyword stuffing) or the content of the website is outdated. Moreover, most of the visitor comes to a website with a purpose to get the latest information and good quality of content. If you can maintain a good quality of content frequently, you can attract more or new visitors.

2. Website Design

Not many website owner paid attention with the design of their website, they tend to forget that a healthy website is a website that is easy to use and provide, or the necessary service for the visitor to enjoy their visits. The layout of the website has to be user friendly and as simple as possible.

3. Focus on the Technical Onsite Optimization

The technical part is where the search engine will play its role. If you want your website to appear in the search engine, you have to make sure, your website have the keyword in the technical part of the website.

• First is the domain name. Make sure your URL has the keyword that you want. Example, www.abc.com(exact match domain to the keyword which is “abc”)This will help the search engine to immediately display your website in the search result.
• Second is the title tag. The title tag of your website must have the main keyword. The title tag in your website HTML code can help you optimize the search of your website in the search engine.
• Third is the Meta description. The Meta description is what describes your website. A compelling and genuine description of your website with the important keywords in it can help your website appear in the search engine, and at the same time, get more visitors. (though this may not have much effect nowadays in SEO, it is good to still write a good description on the page/website as this will entice visitors to click on the link)

This is the basics, but you need to focus also on the keywords used for the website. You may have a few important keywords that you want your website to have; however, you still need to make sure you don’t overused the keywords and making your site look over optimized. The search engine can detect this and it is considered unethical technique to optimize your website.

Why SEO Has Changed the Way We Build Websites?

As the number of people using the search engine increase, the importance of SEO also increase. I personally think that, SEO is a huge concept of the search engine. Being able to understand how does it works and affects a website, can give a huge impact in performing better in the search engine. Nowadays, many web owner change the way they build a website, this is because of the SEO.

“An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. Therefore SEO helps the engines figure out what each page is about, and how it may be useful for users.” (SEOmoz,2012)

There are three main reasons on why SEO has changed the way a website was build. Here it is.

1. The search engine keeps on improving.

The search engine isn’t perfect, which is why it keeps on improving. The search engine can come out with new methods or algorithm to filter the search of the websites to be more accurate and useful in the search engine result. This is why; the website owner needs to constantly optimize their website according to the search engine preference.

1. Too many low quality websites in the internet.

The search engine is able to detect the quality of a website, whether they are good or bad. Due to this, it has changed the perspective of many web owners, to make their website provide useful information in the search engine. This is why SEO come into the picture, with an aim to help the web owner improve the quality of the website content, so that it can be useful for the visitor and the search engine. The SEO can be done using the onsite and offsite optimization method.

1. Position a Company Properly, Getting the Exposure it Needs on the Internet.

Many companies have gone online in today’s generation. They might have a physical store but getting their customer online, or purely depend on the virtual store without any physical store. This trend has become popular nowadays, which is why SEO can help a company achieved success. The SEO can help a company to do their online marketing to get more revenue and customer by connecting the company website with the search engine and the social network.

Google Analytics Vs. Webmaster Tool

Doing business online requires strategy in online marketing. As a person who has just started doing online business, often a simple question comes into the mind “Can people find my site in Google?” There are billions of websites doing the same business as what we are doing; this is a serious question that really needs a proper answer, before proceeding with the business.

Apparently, the answer to this question is simple, we just need to use the free amazing tools provided by Google. With the help of Google Analytics and Webmaster tool, we can surely make the first step of doing the website, which is making sure our website can be found in Google, and continue on with increasing the traffic to our website, and get more revenue. But first of all, what is the difference between Google Analytics and Webmaster tool? In order to get what we want, we need to know the difference between these two tools and what benefits they can bring to a website.

According to the SEOIDIOTS (2012) article, the Google Analytics is a tool use more to a business perspective. It emphasizes more in the analysis part of the business that being done online, such as tracking the amount of visitor visiting the website weekly, monthly, or yearly which enable us to compare the traffic stats. Moreover, it also tracks the top keywords that bring traffic to the website, the most often web page that the visitor visits, the pages that bring the most traffic. By knowing all of this, we can analyze the data and proceed with a plan to make the website better. So basically this is where the people view is involved, because it requires analyzation for the data that has been gathered.

Whereby, the webmaster tool emphasizes more in the technical part of the website. This tool is more to the search engine perspective and it’s able to help us to fix the problem with the website, and improve the visibility of the website in Google. The webmaster tools has a few features that will make a website become a qualify website in the search engine eye. These are the features:

The crawling errors

This enables you to know which pages in your site that Google unable to crawl. The important aspect of the SEO is to be able to access the website page. If Google can’t access your website, it is not possible for your website to be at the top rankings.

The Search Queries
This enables you to find information about pages from your website that were shown most often to the visitor. You will be able to get information like, the number of times the pages were viewed in Google search results, the number of times the listing were clicked in the search query.

Links

This is to know the amount of links coming to your website from other websites

Malware

It will notify you through email if your website becomes infected by Malware. Moreover, Google will help you to block your website.

HTML errors

This enables you to know about the HTML error. It will notify you if they found any HTML error in the website.

These are the differences between these two tools. More importantly, this tool can be combined together to make a better performance for the website. The Google Analytics will do the data gathering and allow us to analyze on which part need to be improved for the website, whereby the part that needed to be improve for the website will be monitored by the webmaster tool to ensure that the website meet the search engine requirements.

SEO & Profitability : Proper Keyword Research

As we all know, the search engines have become a part of our life. Almost everyone will search for an answer or information in Google, Bing, Yahoo, or MSN. Due to that, this gives an advantage for a company to make their information available in the internet. It can be done easily, but here is the challenge. Everybody is targeting the internet as a place to spread their company information, and this is where the intense competition happens.

As more information come into the internet, the search engines will pick up which is the best sources to give to the user, when the user request for an information. Here is the example, when a user type “buys shoes online” in the search engine, it will search for the best websites that have all the information revolves around buying shoes and online shopping. After that, it will display the information of the websites in the first page of the search engine.

The question is, throughout billions of websites available in the internet, how can a company make sure that its websites appear in the first page of the search engine? Here is where the main importance comes into the picture, keywords.

It all begins with a word that being type into the search box. The SEO professional will emphasize more on keywords research, because this is a strategy that helps a website get more visitors.

Keywords help improve the visibility of the website in the search engine. Deciding the right and proper keywords is important. “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website.” (SEOMOZ, 2012). If you use the wrong keywords to describe the activities or content of your website, it will bring no benefit to you. This is not about just getting visitor to visit  your website, but it emphasizes more on getting the right kind of visitor.

If you want your website to have more visitors and it is the right kind of visitor, you need to make sure the keywords that being entered to the search box of the search engine are exactly describing the content of your website. Your website content will require that particular keyword, so that the search engine can detect the keyword.

There are several tools that can help you search for the right keywords. Here it is, Google trends, Google Adwords Keyword tool, Google Insight. These tools can help you keep an updates on keywords and show the number of people type those keyword in the search box

Google Analytics & Your Website

Some of you might hear about it but don’t know much about it or might know it well.
In the world, where E-commerce has changed and dominated the business process of an organization, the Google Analytics is one of the elements to help an organization to achieve success. “The Google Analytics provides all the web analytics data for your website in one easy-to-use platform.” (Sanders, 2012).

So basically, the Google Analytics is a web tool service for tracking a website performance in the search engine. You can get all the analytics data and analyze it easily using this tool. Besides that, this tool also helps you understand and know more which marketing channels are working and which are not.

Figure 1: Google Analytics

As more companies having their own website, the competition to be at the top 10 on the first page of the Google Search Engine is increasing drastically. Without doubt, a company will want to have their website to be in the first page of the Google Search Engine. The Google Analytics could help the company to achieve this goal.

Here are a few important benefits that Google Analytics provides to your website.

1. The Content Section

It helps to track the number of visitors that visit the website like which page the visitors often visits and how long they stay. This actually helps the company analyze the behavior of the visitor in the website. By knowing which page the visitor often visits, we can improvise the quality of the content in that particular page.

Figure 2: Content Analytics

1. The Advertising Section

It helps in tracking the advertisement programs that we make in the website or the search engine. Nowadays, we would like to add an advertising program which link to our website in order to attract more visitors, such as campaigns, keywords, URL and many more. We can track the number of visitors that click on the advertisement program. This actually helps us to analyze the profit that we gained from the number of clicks on the advertisement.

This is very important for a company because it is related to marketing. A marketing professional will definitely want to use the Google Analytics for this, because it helps them to monitor the marketing campaigns and see which one works and which one not works.

Figure 3: Advertising Analytics

 

1. Social Sources

The social media network websites are the new generation of the business. This gives you an advantage to track which social media network website that will give your website more benefit.

Besides that, the Google Analytics also helps in tracking the sources of traffic to your website. You can track from where the traffic is coming, from which referring website to which landing page in your website, what search engine and keywords that being used. That also enables you to check the visitors operating system, browser, location, and how many times they visited your website. When you know your traffic sources data, you can optimize your website using that information by using more proper keywords, the content of the website and so on.

These are the three main important benefits that it gives to your website. Of course there are many other benefits that are provided by this tool. The best thing about Google Analytics, it is free and with those great services, it will help and guide you on improving your website